retail news in context, analysis with attitude announced the launch of Amazon Textbook Rental, saying that "now college students can choose from thousands of textbooks to rent for the semester and save up to 70%.

"To rent a textbook, simply search for the book, select 'Rent Now,' choose shipping and payment options, and check out. All textbook rentals are Fulfilled by Amazon and are eligible for Free Super Saver Shipping on orders over $25, and Prime Free Two-Day Shipping. At the end of the rental period, returns are free and simple with a prepaid, printable label."
KC's View:
Cool idea, very timely, and just another step in Amazon's plan for world domination.