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Reuters reports that Tesco has taken the successful test of a virtual supermarket concept that it used in South Korea and brought it to Britain's Gatwick Airport.

The concept features walls with pictures of products displayed as they would be in the store, with people able to use their smartphones to point at specific products and place orders that will then be delivered to their homes of offices.

Gatwick is seen as an ideal location for such an installation because many citizens use the airport when returning from holidays abroad. The installation is positioned as a way for people to order foods and beverages that can fill up empty cupboards and refrigerators when they get back for vacation.
KC's View:
When I first saw this concept, I thought I'd seen the future. Nothing has happened to change my mind ... I still think it is one of the most interesting retail developments of the recent past.