retail news in context, analysis with attitude

In the UK, The Grocer reports that Tesco has introduced into two stores a fixture that allows customers to burn their own CDs and DVDs in minutes, allowing these units to virtually carry a much broader selection of movies and music than space ordinarily would allow.

If successful, the story says, Tesco will roll out the program to other stores, hoping that it will "help to stem the decline in sales of physical media."
KC's View:
It is like Tesco believes it has come up with a decade-defining idea. The problem is that the decade may be the nineties.

I cannot remember the first time I heard about in-store machines that burned CDs and DVDs, but I'm pretty sure I was in my forties. (I'm not anymore.)

This may be a good idea for some people in Tesco's target demographic, but I hope the retailer isn't spending a lot of time, space and money on it. Because there are these technologies called "streaming" and "downloading" that are all the rage with the kids, and there's a reasonably good shot, I think, that they could become a real factor.

Next thing you know, Tesco will be promoting a machine that prints newspapers and magazines, hoping that it will get people reading the physical versions of such media properties again.

The reason physical media properties are suffering from declining sales isn't because of lack of selection. It is because an enormous percentage of the population moved on to acquiring such things in other ways.