retail news in context, analysis with attitude

In the UK, the Daily Mail reports on a new technology called Facedeals, which uses a camera mounted in retail stores to take pictures of entering shoppers and then upload those photos to Facebook, identifying them using facial recognition software. And then, the story says, the system is designed to offer those customers special deals via Facebook, which the inventors believe will incentivize people to sign up for the system.

The story notes that the facial recognition software is designed not to be employed on people who have not given their permission to do so; it also notes that Facebook as a corporate entity is not part of the development process.
KC's View:
I'd like to say right now that a) I will never sign up for this service, and b) I have very little confidence that they're only going to use the facial recognition software on people who give them permission to do so. This thing is just ripe for exploitation and abuse.