retail news in context, analysis with attitude

The Seattle Post-Intelligencer reports that a Southern California restaurant called Eva has come up with a unique marketing gimmick designed to deal with the annoying practice of talking/texting emailing on cell phones during a meal - if you give up your cell phone when taking your table and don't retrieve it until after you've paid the check, you get a five percent discount off your meal.

“For us, it’s really not about people disrupting other guests. Eva is home, and we want to create that environment of home, and we want people to connect again,” says owner Mark Gold. “It’s about two people sitting together and just connecting, without the distraction of a phone, and we’re trying to create an ambience where you come in and really enjoy the experience and the food and the company.”

Gold says that roughly half his patrons have taken him up on the offer.
KC's View:
The same story says that there is a new game that has become popular along the same lines. It is called "Phone Stack," and it goes like this. If a bunch of people get together in a restaurant for a meal, they all pile their cell phones up in the middle of the table. First person to grab his or her phone - for any reason - during the meal has to pick up the check.