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The New York Times reports this morning that a number of high-profile diet programs have endorsed NYC Mayor Michael Bloomberg's proposed ban on the sale of jumbo sugared soft drinks in certain retail venues, a ban that he has said will help battle the city's obesity crisis.

The support was announced at a press conference yesterday, the Times writes: "There was David Burwick, the president of Weight Watchers North America; Dana Fiser, the chief executive of the weight-loss program Jenny Craig; Dr. Arthur Agatston, the inventor of the South Beach Diet; Dr. Howard Shapiro, the founder of Picture Perfect Weight Loss; Dr. Pierre Dukan, the creator of the protein-based Dukan Diet that has taken France by storm; and Bob Greene, the founder of the Best Life diet regimen, who is best known for being Oprah Winfrey’s personal trainer."

The New York City Board of Health - which is made up predominantly of Bloomberg appointees - is scheduled to vote on the proposal next week.

According to the story, "Many of the endorsers were careful to frame the proposal not as a restriction on choices but as a way to nudge New Yorkers toward controlling their portion sizes - a tenet of many weight-loss programs."

Opponents of the proposal continue to maintain that Mayor Bloomberg is typical of a "nanny state" that inappropriately seeks to restrict legitimate personal choices.
KC's View:
I've never doubted the good intentions of the folks in favor of this jumbo soda ban. But I cannot get past the idea that it is a bridge too far.