retail news in context, analysis with attitude

by Kevin Coupe

Today, at 10 am PDT, Apple Inc. CEO Tim Cook is expected to take the stage at a conference center in San Francisco and unveil the iPhone 5 and detail the various changes and advancements that the company has made with its newest smartphone.

Of course, nobody knows exactly what Cook will say or show. Apple is known for its secrecy, and it also is rumored that he could announce the release of new iPods or iPads, or even a mini-iPad. Then again, there have been rumors for years that the company was on the verge on unveiling a new Apple TV, and it hasn't happened yet. (Nobody is expecting an Apple TV product to be announced today, but you never know.)

Here's the Eye-Opener.

Analysts believe that Apple could sell as many as 10 million iPhones in the weeks following an announcement. If this happens, Reuters reports, "Sales of the new iPhone could add between a quarter and a half percentage point to fourth quarter annualized growth in the U.S., according to J.P. Morgan's chief economist, Michael Feroli in a note to clients on Monday."

KC's View: