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USA Today this morning is rolling out the first major redesign of the paper in 30 years, updating a look that revolutionized the newspaper business when it first appeared three decades ago.

At the same time, the Gannett-owned paper is overhauling its website that, as Advertising Age reports, "it hopes will produce a more fluid, app-like experience that some would say resembles the Flipboard mobile app."

The key seems to be creating a more integrated newspaper-website experience, which is a good metaphor for what bricks-and-mortar stores need to do when thinking about their online presence.
KC's View: