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McDonald's is developing its own television network, called the M Channel, which is designed to "offer exclusive content to entertain customers" as well as to "create promotional and sales opportunities" for other companies looking to access its customer base. As it develops, the channel also hopes to offer customized content, using local TV stations for reports on things like local high school football games.

According to an Associated Press story, "The pilot project, which began testing in scattered Western outlets two years ago, recently completed expansion to all McDonald's California outlets from San Diego north to Bakersfield ... M Channel could expand to the roughly 14,000 McDonald's nationwide within 18 months of getting the 'go' from the company and franchisees." To date, the project has cost an estimated "tens of millions of dollars," the story says.
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