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Advertising Age reports that Target is engaged in an "unconventional marketing campaign" that essentially is a "celebrity-driven branded-content film that also happens to be shoppable."

"Falling for You" is described as a "three-part romantic comedy starring Kristen Bell, Zach Abel and Nia Long. The plotline revolves around a pair of Target team members, played by Bell and Abel, who are competing to create the retailer's next huge fall-marketing campaign event ... It will feature 110 goods across the retailer's home, beauty and fashion categories, and viewers will be able to flag and share the items as they appear in the film, and later, purchase them directly from Target's online store."

The program is available for viewing here.
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