retail news in context, analysis with attitude

by Kevin Coupe

This is the kind of story I'd only post on Friday. But definitely, because it appeals to my sense of the absurd.

Forbes reports on a new paper in the New England Journal of Medicine saying that there is "a highly significant correlation between a nation’s per capita chocolate consumption and the rate at which its citizens win Nobel Prizes." According to the story, "there is a close, significant linear correlation between chocolate consumption per capita and the number of Nobel laureates per 10 million persons in a total of 23 countries."

Sounds like a branding opportunity is in there somewhere....

Nobel chocolate. It doesn't take brains to choose it.
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