retail news in context, analysis with attitude

The Los Angeles Times reports that a new survey done by the Pepperdine University School of Public Policy and the California Business Roundtable suggests that support is dropping for Proposition 37, the referendum being voted on in just a few weeks that would mandate the labeling of foods that contain genetically modified ingredients.

The new poll suggests that support for the labeling mandate has dropped in just two weeks from 66.9 percent to 48.3 percent, while opposition has gone from 22.3 percent to 40.2 percent.
KC's View:
No real surprise here, since, as the Times notes, the "drop in support for the measure parallels the unleashing by opponents of a multimillion-dollar television advertising campaign."

These days, I almost care less about the issues than I do about the ability of big money to sway an election one way or the other.

If the proposition passes, I hope there is the facility to amend it in a way that makes it less onerous for retailers and puts the majority of responsibility on manufacturers and reduces the ability of trial lawyers to turn this into a gold mine. And if it fails, I hope food industry leaders are smart and prescient enough to embrace a measured and sensible national approach to GMO labeling that faces a simple reality - transparency is the only responsible policy going forward.