retail news in context, analysis with attitude

by Kevin Coupe

Internet Retailer reports that "the U.S. Postal Service will test same-delivery of products from selected e-retailers, according to a recent filing with the Postal Regulatory Commission. The test of the Metro Post will take place in San Francisco, start around Nov. 12 and could last a year or more."

According to the story, "To receive same-day deliveries, consumers would have to make purchases from participating online retailers between 2 p.m. and 3 p.m., with USPS personnel picking up the packages after 3 p.m., the filing says. Delivery to consumers will take place between 4 p.m. and 8 p.m."

No word yet about what retailers will participate.

But this is the first sign that I've seen that in addition to cutting things, the USPS is trying to figure out how to be relevant in a digital economy. Walmart is testing same-day delivery, Amazon is moving in that direction, and this USPS move could help either of those companies ... or other marketers looking to compete.

Beyond that, it tells you where the retail world is going. And what consumers may well demand at a bare minimum.
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