retail news in context, analysis with attitude

The Boston Globe reports that independent, family-run food retailer Roche Bros., in concert with its seafood supplier, "is launching a seafood traceability program ... Customers will be able to scan the QR (Quick Response) codes for select species to see a photo of the fishing boat, the location fished, and a description of the fishing gear used.

"The new 'Sea Trace' program is intended to provide shoppers with more transparency about the seafood supply chain ... Foley Fish, a fourth generation seafood processor based in Boston and New Bedford, is also providing educational materials that will list the fishery management programs associated with each species offered."
KC's View:
Smart. In the end, transparency is going to be a minimal requirement of manufacturers and retailers ... and Roche Bros. is smart to be launching such a program, which will give it a competitive advantage against retailers who are not as transparent.