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Crain's Chicago Business reports that the new Kraft Foods Group - just two weeks old since being created when the old Kraft Foods Corp. was split into two companies, the other being Mondelez International - is considering the sale of both low-profile brands and those without a big market share, as it focuses on "jewel brands" that it thinks have a higher upside.

Among the prominent names mentioned as potential divestiture targets are A1 steak sauce and Grey Poupon mustard, because they don't seem to fit into Kraft's broader portfolio goals; Breakstone was another brand previously mentioned as likely to be sold.

To be clear, these options are largely being articulated by analysts trying to divine what Kraft's next moves will be; Kraft itself says that it does not comment on "rumors and speculation."
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