retail news in context, analysis with attitude

The Wall Street Journal reports that Kroger has decided to "no longer sell fresh sprouts due to the potential safety risk."

"Sprouts present a unique challenge because pathogens may reside inside of the seeds where they cannot be reached by the currently available processing interventions," says Payton Pruett, the company's vice president of food safety. Pruett also says that the company "will stop procuring other foods that are produced on the same equipment as sprouts ... Mr. Pruett said Kroger may revisit its policy when new technologies and practices show that farmers can consistently produce sprout seeds that don't internalize pathogens, and when sprout-processing environments can be enhanced for safety and cleanliness."
KC's View: