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Home Media Magazine reports on a new study from The NPD Group saying that "usage of apps to watch video on a smartphone ranks low with the average person who devoted about 6.9 minutes daily to consuming video content in August ... While that tally is 86% up from 3.7 minutes of video content consumed daily during the same period in 2011, it pales in comparison to 25.8 minutes spent on games and social networking (18.1 minutes) and music (10.3). Watching news, sports and weather clips account for 3.4 minutes daily — up from 2.1 minutes in 2011."

The story goes on to say that "the majority of time (55.1 minutes compared with 34.6 minutes last year) spent using apps on smartphone involves shopping, banking, coupons, payments, ebooks and content sharing, among others ... More than 50% of the smartphone users’ daily time is spent in apps, while communications (messaging and voice) comprises 35% and Web browsing less than 15%."
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