retail news in context, analysis with attitude

by Kevin Coupe

Marketing Daily reports on a new Mintel study projecting that "digital downloads, subscription streaming and video-on-demand sales of movies will increase tenfold during the 10 year period of 2007 and 2017, having already quadrupled from $1.3 billion to $5.5 billion between 2007 and 2012."

In addition, a consumer survey suggested that "already, streaming services such as Netflix and Amazon Instant Video are gaining in popularity; a quarter of respondents said they had used online streaming over the past 30 days and 22% used Video on Demand, according to Mintel."

It is a slow sounding of the death knell, but an inevitable one.

We've been talking about this subject for a long time here on MNB - the ways in which technological shifts are changing the ways in which people consume content, turning old-fashioned methods obsolete. It is happening with books, it is happening with movies, it is happening with TV shows. It is the argument here that people who feel such influences will not be felt in traditional shopping circles are, sad to say, misguided. Maybe delusional.

I recognize that this is not going to happen overnight, and that DVDs - like actual paper-and-ink books - are not going to go away anytime soon. But the future seems clear. If we proceed with our Eyes Open.
KC's View: