retail news in context, analysis with attitude

Arnold Greenberg, one of the co-founders of a company called Unadulterated Food Products, which in the 1970s began selling soft drinks flavored only with natural juice, has passed away. He was 80, and had been battling cancer.

Unadulterated Food Products, by the way, eventually was renamed - and became The Snapple Beverage Corporation.
KC's View: