retail news in context, analysis with attitude

Time has a story about how the Great Recession has prompted many consumers to change their shopping habits and shift to private brands - though Time uses a term that probably makes private brand folks crazy, describing them as "generic," "no-name" brands.

The story also quotes from a study by the Integer Group, indicating that:

• Nine out of 10 women are willing to consider both national brands and private brands before making a decision.

• People tend to think that national brands are better in the laundry detergent category, but are less concerned about brand names when it comes to milk and medicine.

• "In 2010, 57% of consumers agreed with the statement 'Brand names are not better quality.' More recently, the figure inched up to 64%."
KC's View:
I cannot believe that phrases like "generic, no name brands" are still being used.