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All Things Digital reports that Visa's V.me service, described as "similar to eBay’s PayPal and other e-wallet services under development by MasterCard and American Express," is now being marketed to consumers, with Visa saying that it will make checking out online or via a mobile device "easier because customers will only have to enter a username and password, which automatically populates dozens of fields, including credit card numbers and shipping addresses."

Over the past year, Visa "has signed up 23 online retailers, including Blue Nile, Buy.com, MovieTickets.com, 1-800-Flowers.com, Cooking.com and CozyBoots.com. And agreements have been secured with 50 of the top issuers and banks, including BB&T, CSCU, BBVA, U.S. Bank, dozens of credit unions and more."

All Things Digital also reports that "Starbucks is now accepting Square’s mobile payment application at about 7,000 of its stores, as part of a wide-ranging agreement between the two companies ... Starbucks customers already tend to be early adopters of mobile payments, using the Seattle coffee merchant’s apps more than two million times each week across both iOS and Android."

The story goes on: "There are a few differences between the two experiences. The Starbucks-branded app card requires users to load a prepaid card that is stored on the phone. In contrast, the Square app allows users to pay using a debit or credit card. The Starbucks app also allows consumers to earn reward, but the Square app will not. Either way, a barcode is displayed on the smartphone screen and is scanned by a reader at the register. The Square Wallet is more multipurpose, given that it can be used to pay at other participating restaurants or merchants."
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