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MarketWatch reports that Walmart has officially launched "a service that will deliver tasting samples of new foods to subscribers' homes. The company launched Goodies Co., which for $7 a month, including tax and shipping, will deliver gift boxes filled with five to eight food samples ranging from healthy and organic to artisan and ethnic."

The concept has been in a beta test with some 3,000 customers for several months.

"The new Goodies Co. box, created by @WalmartLabs, underscores Wal-Mart's commitment to e-commerce and its use of social innovations to create new offerings for consumers," the company said in a statement.
KC's View:
The whole notion of subscriptions - as delivered with such success by Amazon's Subscribe and Save service - is an enormous opportunity for retailers. I suspect this is just a toe in the water for Walmart...