retail news in context, analysis with attitude

Marketing Daily reports that while there are petitions online that object to retailers opening their doors on Thanksgiving, a new study from Deloitte suggests that they are only giving customers what they want - that "23% of people plan to shop in stores on Thanksgiving Day, an increase from 17% in last year’s survey. And more than one-quarter will shop online."

The story notes that while "a Target employee has collected more than 350,000 signatures on a petition asking Target to close on Thanksgiving, and a similar petition for Walmart has collected some 30,000 names," experts say that "despite a relatively small group of agitated traditionalists, it just doesn’t make sense for stores to close when competitors will be open, ringing up big sales."
KC's View:
I've said it before, and I'll say it again.

I hate the idea of stores being open on Thanksgiving. I hate the idea of Black Friday bleeding into Thursday. But I get it. In the end, retailers are there to serve customers. And one of the realities of working in retail is that sometimes you have to work when other people don't.