retail news in context, analysis with attitude

Fox News has a story saying that "more and more consumers are paying a premium and seeking out beef which is raised exclusively on grass ... Demand for grass-fed beef has been growing at a rate of 20 percent a year, according to one study.  More stores are starting to offer grass-finished, but retail availability is still limited."

Grass-finished beef is described as having "a more favorable ratio of Omega 6 and Omega 3 fatty acids and a higher level of conjugated linoleic acids (CLA's), known for fighting cancer and fat."

The story also notes that when grass-fed beef is not available at retail, some consumers are buying direct from ranchers, and then "investing in freezers, where vacuum sealed cuts can last up to two years."
KC's View:
To me, the most interesting thing about this story is the notion of customers ands ranchers connecting to each other when retailers cannot serve as an effective middle man. I think we're going to see a lot more of these connections taking place - in a lot of different retail segments - and retailers are going to need to find ways to remain relevant and vibrant.