retail news in context, analysis with attitude

United Press International reports that a new study from the International Food Information Council Foundation (IFIC) suggests that "U.S. parents are very focused on nutrition and health needs of their minor offspring but are less likely to think about their health." The study says that "only 16 percent of parents said they have a very or extremely healthful diet, while nearly 70 percent said they worry more about the healthfulness of the foods and beverages they buy for their children than those they buy for themselves. Twenty-three percent of adults who are not parents said they had a very or extremely healthful diet."

The study also says:

• "Parents were less likely than non-parents to describe their level of physical activity as vigorous -- 12 percent versus 17 percent."

• "Fifty-four percent of parents said they were concerned about foodborne illnesses versus 43 percent of non-parents, while 49 percent of parents said they were concerned about the safety of imported foods compared with 38 percent of non-parents."
KC's View:
No surprises here. The definition of being a parent is caring more about your kids than you care about yourself. The worst parents are the ones who don't seem to know that.