retail news in context, analysis with attitude

Experian Marketing Service sis out with its tracking numbers for online traffic on Cyber Monday 2012, and the top five sites were Amazon (up 36 percent from 2011 Cyber Monday numbers), Walmart.com (up 21 percent), Best Buy (up 10 percent), Target (down four percent), and JC Penney (down one percent).

In addition, Experian reports that:

• "The top 500 retail sites received more than 206.8 million total US visits on Cyber Monday."

• "Cyber Monday online retail traffic increased 11% in 2012 versus 2011 as the top 500 retail sites received more than 206.8 million total US visits."

• "This past Holiday week of online traffic from Thanksgiving Day to Cyber Monday to retail sites is up 8% for 2012 vs. 2011."

• "Among the top 5 sites, Amazon saw the biggest year-over-year growth at 36%."

• "Amazon.com was the top visited retail site on Thanksgiving Day, Black Friday and Cyber Monday. Walmart was the #2 site each of those days."
KC's View:
The big lesson to take from all this is that traditional bricks-and-mortar retailers have to be more aware than ever of the threat that e-commerce presents - that in its ubiquity and dynamism, online retailers may be able to play competitive chess while a lot of traditional marketers are playing checkers.

This is not to say that they cannot compete. Just that the challenge is extraordinarily difficult ... though the opportunities, if they are successful at offering a robust alternative (and also embracing e-potentials), may also be significant.