retail news in context, analysis with attitude

by Kevin Coupe

Two interesting stories over the weekend illustrating trends that speak to how consumers consume...

• The Los Angeles Times reports that "thanks to improving job prospects and super-low mortgage rates, adults in their 20s and early 30s are moving into their own apartments and buying homes in increasingly greater numbers, according to real estate experts and government statistics.

"Census Bureau data show that the nation added more than 2 million households in the 12 months that ended March 31, about triple the annual average for the previous four years. Most of the gain came from baby boomers, but young adults are hitting the road as well."

More households means more shoppers. That's a good thing.

• The Associated Press reports that a new survey from Leichtman Research Group "finds that digital video recorders are now in more than half of all U.S. homes that subscribe to cable or satellite TV services."

According to the survey, 52 percent of households "have pay-TV service also have a DVR. That translates to about 45 percent of all households and is up from 13.5 percent of all households surveyed five years ago by another firm, Nielsen."

The growth of the DVR generation suggests that to a greater extent than ever, people want what they want, when they want it, how they want it. That's an attitude that carries over to every facet of their consumption lives. And it is why multi-channel retailing is so important.
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