retail news in context, analysis with attitude

Last week, MNB reported on how Starbucks was selling via the luxury site a $450, steel, limited edition (only 5,000 of them have been made), pre-paid. specially etched Starbucks card that has $400 worth of value on it (the steel costs the other $50).

The 5,000 cards sold out in less than one minute, according to reports.

Well, now Forbes is writing that the rules of supply and demand seem to be kicking in ... and that one sold on eBay for $1,074.

And "as of late Saturday evening, there were 95 Starbucks Metal Cards for sale on eBay."
KC's View:

Just goes to demonstrate yet again that having lots of money is no guarantee of common sense.