• Advertising Age reports that General Mills-owned Green Giant is getting into the snack business "with the launch of Green Giant veggie chips ... The snacks will come in two flavors: sweet potato multigrain chips with sea salt and roasted veggie tortilla chips with a 'zesty cheddar flavor'."
According to the story, "The snacks are among more than 100 new products that General Mills is rolling out in the U.S. in its fiscal year 2013, which ends in May, including some offerings that have already made their debut. Hitting stores soon is Honey Nut Cheerios Medley Crunch, which includes clusters and wheat flakes. The launch represents the first time that top-selling cereal brand Honey Nut Cheerios - a line extension of Cheerios - has rolled out its own line extension."
• The New York Times reports that the Quaker Oats Co. is launching a new marketing campaign "that makes subtle tweaks to the company’s tried and true marketing approach in hopes of appealing to modern mothers, a new target for the brand. The campaign includes new packaging, in-store displays, coupons, and is designed so that it refreshes the brand and targets young mothers who "are much more likely to be employed, are more ethnically diverse, more mobile and more connected to technology than ever before."
• The Washington Post reports that Dr Pepper "plans to roll out 10-calorie versions of five of its biggest soda brands: 7-Up, Sunkist, Canada Dry, RC Cola and A&W Root Beer. The drinks are an extension of Dr Pepper Ten, which was launched last year as a better-tasting alternative for men who don’t like the image or taste of diet soda," though the new 10-calorie drinks are being marketed to both genders.
"Dr Pepper isn’t alone in trying to redefine the image of diet soda," the Post writes. "With soda frequently blamed for fueling obesity rates, executives at Coca-Cola Co. and PepsiCo Inc. are also convinced that producing better-tasting diet sodas can reverse a steady decline in overall soda consumption that began in 1998. That’s despite the growing number of options soft drinks are competing with in the beverage aisle, such as flavored waters, sports drinks and teas."
According to the story, "The snacks are among more than 100 new products that General Mills is rolling out in the U.S. in its fiscal year 2013, which ends in May, including some offerings that have already made their debut. Hitting stores soon is Honey Nut Cheerios Medley Crunch, which includes clusters and wheat flakes. The launch represents the first time that top-selling cereal brand Honey Nut Cheerios - a line extension of Cheerios - has rolled out its own line extension."
• The New York Times reports that the Quaker Oats Co. is launching a new marketing campaign "that makes subtle tweaks to the company’s tried and true marketing approach in hopes of appealing to modern mothers, a new target for the brand. The campaign includes new packaging, in-store displays, coupons, and is designed so that it refreshes the brand and targets young mothers who "are much more likely to be employed, are more ethnically diverse, more mobile and more connected to technology than ever before."
• The Washington Post reports that Dr Pepper "plans to roll out 10-calorie versions of five of its biggest soda brands: 7-Up, Sunkist, Canada Dry, RC Cola and A&W Root Beer. The drinks are an extension of Dr Pepper Ten, which was launched last year as a better-tasting alternative for men who don’t like the image or taste of diet soda," though the new 10-calorie drinks are being marketed to both genders.
"Dr Pepper isn’t alone in trying to redefine the image of diet soda," the Post writes. "With soda frequently blamed for fueling obesity rates, executives at Coca-Cola Co. and PepsiCo Inc. are also convinced that producing better-tasting diet sodas can reverse a steady decline in overall soda consumption that began in 1998. That’s despite the growing number of options soft drinks are competing with in the beverage aisle, such as flavored waters, sports drinks and teas."
- KC's View:
