retail news in context, analysis with attitude

The Wall Street Journal reports this morning that a number of retailers - including Best Buy, Toys R Us, and several regional supermarket chains - have filed complaints with the attorneys general of a half-dozen states, saying that Walmart was guilty of misleading and deceptive advertising.

The chains say that Walmart "cites inaccurate prices and compares differing products, such as laptop computers with separate specifications." The chains also say that Walmart advertised price for products that it knew it did not have sufficient supplies to meet demand, which forced competitors to lower their own prices and lose expected profits.

"We know competitors don't like it when we tell customers to compare prices and see for themselves," responds Walmart spokesman Steven Restivo. "We are confident on the legal, ethical and methodological standards associated with our price comparison ads."

According to the story, "Wal-Mart began the radio and television ads in 31 U.S. cities last spring as part of a broader campaign to regain its reputation for rock-bottom pricing, after it suffered a two-year sales slump in the U.S. following the recession. It launched an additional national ad blitz targeting Best Buy and Toys R Us during the holidays."
KC's View:
Really? The ads meet Walmart's "legal, ethical and methodological standards"?

Love to know what those are, exactly.

Because I have a feeling that when exposed to, say, my "legal, ethical and methodological standards," they might have to settle for one out of three.

Then again, nobody has named me king. Or emperor.