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Advertising Age reports that Mondelez International "has picked nine startups to participate in an ambitious new mobile-technology initiative aimed at driving more impulse purchases and better in-store marketing ... The startups will not only get a chance to create new applications for big brands such as Oreo and Trident, but also could play a role in creating one or two new mobile-focused tech companies that Mondelez hopes to launch at the end of the process."

• The Wall Street Journal reports that Flowers Foods and Grupo Bimbo "are in discussions to acquire pieces of Hostess Brands Inc.'s bread business, as the maker of Wonder Bread and Twinkies sells off assets and liquidates, said people familiar with the talks.

"Hostess could disclose Flowers, Grupo Bimbo or others as opening bidders in a looming bankruptcy-court auction for the assets as soon as next week, the people said. Hostess, whose bread brands include Wonder Bread, Nature's Pride, Home Pride, Merita and Butternut, is still determining how to split up assets and package them for buyers, one of the people said."

• Weis Markets has announced "the launch of its 10th round of price freezes, effective in all 163 store locations. More than 2,000 products have been reduced in price and will stay at these discounted levels for 90 days. Since the company began its price freezing initiative in January 2009, Weis customers have saved more than $40 million dollars," the company says.

• This is going to give Charlie the Tuna even more of an inferiority complex.

According to the Associated Press, a bluefin tuna has sold at a Tokyo auction for $1.76 million - described as a record achieved because of bluefin tuna becoming rare over the last 15 years due to overfishing: "Stocks of bluefin caught in the Atlantic and Mediterranean plunged by 60% between 1997 and 2007 due to rampant, often illegal, overfishing and lax quotas. Although there has been some improvement in recent years, experts say the outlook for the species is still fragile."

The story notes that "the fish's tender pink and red meat is prized for sushi and sashimi," and that patrons of Japanese restaurants owned by the high bidder, Kiyomura Co., are already eating the meat from the prize bluefin tuna.
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