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Target announced that it will now match the prices found on the websites of all its online competitors, including Amazon.com.

According to DailyFinance.com, "The new policy is similar to the one Target implemented during the 2012 holiday shopping season, but now, it will operate year-round."

The story goes on: "Under the new policy, customers will get a price-match if they can provide proof of a lower price at Amazon.com, Walmart.com, ToysRUs.com, BabiesRUs.com or BestBuy.com. They can also score a retroactive price-match if they bring in proof of a lower price (and their receipt) within 7 days of their purchase. Target will also price-match its own website, as well as any deals you later find in the following week's weekly ad. And shoppers using Target's REDcard can still get their 5% discount on top of the price match."

However, Target will not price-match third-party vendors on these sites.
KC's View:
his is simple reality. Though I think that Target ought to be more focused on creating a differentiated shopping experience that makes price matching a little less important.