retail news in context, analysis with attitude reports that Campbell's Soup "is inviting developers to 'Hack the Kitchen' and create web or mobile apps that make people's lives easier when it comes to finding recipes and cooking." According to the story, the contest is offering entrants a blank slate - they can use pretty much any technological platform they want, and they don't even have to use Campbell's products.

The only requirements are that the product has to "make the entire dinner process easier -– from choosing what to eat and how to prepare it, incorporating pantry items and understanding the health benefits of various meal options." And the deadline for entries is February 1, 2013.
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