retail news in context, analysis with attitude

The Wall Street Journal reports that two private equity companies - Apollo Global Management and C. Dean Metropoulos & Co. - have teamed up to make what is seen as the most attractive opening bid to acquire most of Hostess Brands' cake business, which includes Twinkies and Ding Dongs.

Hostess, which is bankruptcy, is selling off all of its brands as it liquidates the entire company.

The story notes that whichever opening bid is accepted by Hostess, it will be seen as a "stalking horse bid," with other companies then able to top that bid at the bankruptcy auction.
KC's View:
Maybe I'm alone in this, but I'm already tired of this story. It'd be nice if Twinkies are saved because their survival means jobs, and because it is an iconic brand. But in the long term, I'm reasonably sure the republic will survive the demise of Hostess.