retail news in context, analysis with attitude

The Los Angeles Times reports that "brominated vegetable oil, a synthetic chemical that has been patented in Europe as a flame retardant, will no longer double as an ingredient in Gatorade sports drinks.

"Molly Carter, a spokeswoman for Gatorade owner PepsiCo Inc., said the company has been considering the move for more than a year, working on a way to take out the ingredient without affecting the flavor of the drink."

PepsiCo denied that a petition on generating more than 200,000 signatures had anything to do with the decision.
KC's View:
With all due respect to my friends at PepsiCo, the people who believe that the petition had nothing to do with the decision a) could have a convention in a phone booth, and b) have been drinking the Kool-Aid, not the Gatorade. Maybe they'd been analyzing the situation for more than a year, but it strikes me as silly - and even a little insulting - to suggest that 200,000 signatures meant nothing.

In fact, many of those 200,000 people may be Pepsi/Gatorade customers who cared about the brand; would it kill Pepsi to suggest that the passions of its customers, combined with scientific analysis, had an impact?