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From now on, Subway said over the weekend, its "footlong" sandwiches will actually be a foot long.

It was just a week or so ago that Subway found itself in the middle of a controversy, created when an Australian teenager ordered one of Subway's "footlong" submarine sandwiches, and then pulled out a tape measure to see if it was, indeed, 12 inches long. In fact, the sandwich was just 11 inches long. The teen took a picture, posted it online, and the debate went viral, with pictures and measurements being posted online from Subways all over the world.

After a muddled response - among other things, it said that "footlong" was meant to be a creative term, not one of actual measurement - Subway issued the following statement:

"We regret any instance where we did not fully deliver on our promise to our customers. We freshly bake our bread throughout the day in our more than 38,000 restaurants in 100 countries worldwide, and we have redoubled our efforts to ensure consistency and correct length in every sandwich we serve. Our commitment remains steadfast to ensure that every Subway Footlong sandwich is 12 inches at each location worldwide."
KC's View:
Better late than never, though not soon enough to prevent several lawsuits from litigious people who have nothing better to do than file lawsuits.

The real lesson here is that there really was only going to be one response from Subway that would be acceptable ... and it should have just formulated and released that statement as soon as the controversy began. It shouldn't have been hard for them to realize that there were only one way the issue was going to be resolved, and it was only a matter of time.