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Tesco-owned Fresh & Easy Neighborhood Markets has sent an email to its shoppers assuring them that it does not plan to close stores, even though the company is reviewing its strategic options for its US division.

The email reads as follows:

"Thank you for being a Friend of Fresh & Easy. We wanted to reach out to you to address numerous news and online reports about the future of our stores.

"Our parent company Tesco is conducting a strategic review of Fresh & Easy - they're looking at all options to find the best outcome for the neighborhood market that you - and we - have come to love. While we don't know exactly what that outcome will be, or if Tesco will continue to own the company, we're confident that Fresh & Easy can continue to be your favorite market.

"We want to assure you: we don't have plans to close stores. We're still committed to providing delicious, wholesome and affordable food every day. We're still Fresh & Easy; open for business with everything that you enjoy about our store, with even more exciting things to come. That's why we're going to keep on fighting the good food fight.

"Now, more than ever, we appreciate your energy in our stores and being able to share a smile with you. We look forward to seeing you soon and thank you for your continued support."
KC's View:
Maybe I'm crazy, but when I read this email I sort of get the feeling that Fresh & Easy was seeing a loss of sales and customers because of all the uncertainty that surrounds it, and management felt it needed to do something to prevent further desertions.