retail news in context, analysis with attitude

Crain's Chicago Business reports that "OfficeMax Inc. is joining other big box chains like Wal-Mart Stores Inc. and Best Buy Co. in jumping on the smaller-store bandwagon ... The new stores will range between 5,000 and 15,000 square feet, compared to current stores that can run as large as 30,000 square feet."

This is part of a broader OfficeMax effort to become more competitive. The company closed close to five percent of its store fleet last year, and is also relocating some units "to locations with a heavier concentration of small business owners."

The first small stores are slated to open in April.

Furthermore, CEO Ravi Saligram tells Crain's, "OfficeMax is positioned to transition from a product-based company to a service- and technology-based one," though it will "retain a strong bricks-and-mortar presence."
KC's View:
I was amused by the passage in the Crain's story pointing out that "OfficeMax just introduced what it hopes will be one more of those reasons. Last week, it announced a partnership with GoDaddy.com, the web's largest hosting and domain registration provider, to offer website set-up packages and support to small businesses in OfficeMax stores."

Really? GoDaddy.com?

I'm thinking that in addition to website setup packages, they ought to consider a kissing booth....