retail news in context, analysis with attitude

Bloomberg Business Week reports on a new study from the Hudson Institute suggesting that the sales of high-fat items such as cheeseburgers and fries at US fast food restaurants are falling, with people appearing to choose lower calorie items: "Sales of all higher-calorie foods fell by 1.3 billion orders from 2006 to 2011, according to the report. Orders of fries dipped by 1.9 percent at the largest fast food chains."

However, it needs to be noted that "high calorie" and "low calorie" are relative, since McRib and Egg McMuffin sandwiches make the "low calorie" cut under the rules of the study.

The story notes that "calorie consciousness will likely rise as restaurants with more than 20 locations will be required to post calorie counts, probably as of 2014, under the Affordable Care Act."
KC's View:
Say what you want about the Affordable Care Act, which has plenty of problems with it. Anything that mandates the posting of calorie counts in fast food restaurants is a good thing. It doesn't tell people what to eat, but it gives them more data so they can make more informed decisions.