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AdWeek reports that American Express is rolling out a program that will allow cardholders to link their accounts to Twitter and "tweet hashtags to receive merchant offers. Now, less than two weeks after Facebook and Discover partnered on the offline Facebook Card, American Express is taking Twitter a step further.

"Starting today American Express card members can link their Twitter accounts with their American Express accounts and tweet specified hashtags to actually buy products on the social network. The program is the latest in a spate of partnerships American Express has executed since 2011 leveraging its Card Sync technology—connecting card members with their Foursquare, Facebook, Twitter and Xbox Live accounts. But those programs have all only delivered deals, not actual goods. Consider this launch Card Sync 2.0."

When the program launched this week, the story says, "Card members who have opted in can purchase a $25 Amex gift card for $15. On Wednesday five more products will be added: a $149 Amazon Kindle Fire HD, a $179 Sony Action Cam and waterproof headband mount, an $80 Urban Zen bracelet designed by Donna Karan, a $179 Microsoft Xbox 360 (including a 3-month Xbox Live subscription, two game tokens and a $29 Xbox controller). Those products will be available until March 3 if they're not out sold out by then."
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