retail news in context, analysis with attitude

MNB has spent a fair amount of time recently covering the decision by Netflix to get into the content production business with series such as "House of Cards," in addition to its traditional business of distributing other companies' movies and TV series, while at the same time changing the distribution model by making all 13 episodes available for streaming at the same time, allowing viewers to choose how and when they want to watch them.

From here, "House of Cards" appears to be a good metaphor for what every business needs to do in order to define and exploit a differential advantage.

Well now, Netflix seems to be going one step further, striking a deal with DreamWorks to develop an original series for children that will be based on an animated film coming out next summer about a snail that dreams of competing in the Indianapolis 500.

"Netflix boasts one of the largest and fastest-growing audiences in kids' television,"  DreamWorks Animation Chief Executive Jeffrey Katzenberg said in a statement. "They pioneered a new model for TV dramas with 'House of Cards,' and now together we're doing the same thing with kids' programming."
KC's View:
What this suggests to me is that the shifting of the balance of power to consumers that we talk about so much here on MNB is probably going to pick up steam, and will be seen as a basic reality by the next generation of shoppers. They are going to see the world in fundamentally different ways than their elders, and marketers that do not start preparing to adapt now will be in deep, deep trouble.