retail news in context, analysis with attitude

The New York Times reports this morning that Warren Buffett's Berkshire Hathaway conglomerate is buying HJ Heinz for $23 billion.

According to the story, Buffett "is teaming up with 3G Capital Management, a Brazilian investment firm that owns a majority stake in a company whose business is complementary to Heinz’s: Burger King."

The story notes that "Heinz fits Mr. Buffett’s deal criteria almost to a T. It has broad brand recognition – besides ketchup, it owns Ore-Ida and Lea & Perrins Worcestershire sauce – and has performed well. Over the last 12 months, its stock has risen nearly 17 percent."
KC's View:
So let me get this straight - a company owned by a guy named Buffett now owns another company that makes both Heinz 57 and french fried potatoes?

Time to start buying Vlasic stock...