retail news in context, analysis with attitude reports that Starbucks has begun selling its Evolution Fresh packaged juices in its Boston and New York City stores, replacing the Pepsi-owned Naked Juices that it has been selling there.

According to the story, the move comes 14 months after Starbucks acquired the Evolution Fresh brand, and is seen as just the beginning of the eventual plan to stock the juices in all Starbucks' US stores.

For those who don't understand the Evolution Fresh value proposition, BevNet explains:

"Evolution uses high-pressure pasteurization (HPP), a process that uses pressure instead of heat to inhibit bacterial growth in raw foods and beverages, to make its ultra-fresh juices safe to drink. HPP also extends the shelf life of the products – which are blended and bottled in California – albeit only by a couple of weeks. The shorter shelf life is likely one of the reasons that the line of cold-pressed juices has been sold exclusively on the West Coast.

"However, it appears that Starbucks is ready to leverage the sales and volume strength of its stores in the New York and Boston markets, which could limit the amount of time that the juices sit awaiting purchase.

"Starbucks introduced six varieties of Evolution Fresh to the stores: Sweet Greens and Lemon, Pineapple Coconut Water, Orange, Apple Berry + Fiber, Mango + Fiber and Super Green. The products will range in pricing from $3.95 to $5.95."
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