Published on: February 15, 2013The St. Louis Business Journal reports that Schnucks has filed complains with the attorneys general of Missouri and Illinois, complaining that Walmart is engaging in "misleading" and "willfully deceptive"price comparison advertising that claimed Walmart's prices are 20 percent lower than Schnucks'.
The story notes that last December, both Best Buy and Toys R Us filed similar complaints about Walmart's price ads.
"Schnucks filed the official complaints after filing complaints with Wal-Mart that asked the company to stop running the commercials," the Journal writes.
- KC's View:
- In reading the response by a Walmart spokesman to the complaint, it sounds like he read off the same script that he did when Best Buy and Toys R Us filed their objections, saying that Walmart was confident in its "legal, ethical and methodological standards." A script, by the way, that Walmart's lawyers probably wrote.
I'll say what I said when the first story broke.
That I'd love to know precisely what Walmart's "legal, ethical and methodological standards" are.
Because they might not be the same as mine.
Of course, that doesn't matter, because as I've noted before, nobody has named me king. Or emperor. Or even judge and jury.