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Interesting piece in the Chicago Tribune about how Kraft Foods is trying to "reverse a string of product failures" by developing "an innovation playbook that calls for more investment in fewer, bigger ideas that receive more financial support."

Barry Calpino, Kraft's vice president of breakthrough innovation, told a Consumer Analysts Group conference in New York that the company suffered from "small ideas, lack of focus and little investment" that "hobbled development as well as launches."

And, the story notes, "Calpino said that Kraft is also maintaining focus on its big launches for the first three years of a product's life rather than moving on after the first year. Other initiatives include improving the level of talent within the organization and appealing more to Hispanics in product development and marketing."
KC's View:
This is a good business lesson for everyone. Innovations don't always take off on their own, and sometimes you have to give a new idea more than six or nine months to catch on. To make things grow, one has to provide care and feeding and nurturing.

I would need more than the fingers on my hands and the toes on my feet to count the number of initiatives that I've seen abandoned by various organizations because they didn't catch on quickly enough, when the fact is that investment was less than necessary or implementation was less than effective.