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The Tampa Bay Times reports that Publix is testing a new nutrition and meal planning service in its Riverview, Florida, store, offering a registered dietician "on hand to help costumers make sense of food labels and plan healthy meals ... The program includes personal shopping assistance, nutrition counseling, meal planning, and group tours of the store."

In addition, the dietician will work with the store's pharmacy to offer things like cholesterol tests, and then provide nutritional guidance to help people make smarter buying decisions.

According to the story, Publix is testing the program "and will use customer feedback to evaluate it."
KC's View:
Think of this as Apple's Genius Bar, adapted to the supermarket. Great idea ... the only problem is that more companies should have been doing it years ago.