retail news in context, analysis with attitude

Excellent story in Time about the advantages that's Prime program, which offers unlimited two-day shipping to members who pay an annual fee of $79, gives the e-commerce pioneer.

Here's one thing you need to know about Prime: It appears that membership in Prime has doubled in less than two years.

Here's another thing: It is likely to double again by 2017, by which point there could be as many as 20 million Prime members. (If the price stays at $79, that means that Prime membership fees alone would generate $1.5 billion.)

And here's one more thing reported by Time: "It tends to cause subscribers to stop shopping anywhere else.

You need to read this story. Now.
KC's View: