retail news in context, analysis with attitude

by Kevin Coupe

Here's a shift in behavior that many of us probably never have thought about. But it speaks to broader changes taking place in society.

The Associated Press has a story about how hot lines designed to help young people in crisis are having to adjust the way they make themselves available - young people need numbers they can text to, not call.

According to the story, "As more teens have gone mobile, using their phones as an extension of themselves, hotline providers have tried to keep up. Fewer seem to operate today than in decades past. A smattering reach out through mobile text, including Teen Line in Los Angeles, though that service and others offer limited schedules or specialize in narrow areas of concern when multiple problems might be driving a teen to the brink.

"Some text providers operate in specific places or rely on trained teen volunteers to handle the load across modes of communication. Several agreed that text messaging enhances call-in and chat options for a generation of young people who prefer to communicate by typing on their phones, especially when they don't want parents, teachers, friends or boyfriends to listen in."

It's an Eye-Opener.
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