retail news in context, analysis with attitude

Internet Retailer reports on the ongoing growth of the smartphone economy:

"Smartphones have become mainstream technology that a great many people can’t live without. In 2012 there were 155.1 million U.S. smartphone users, 49.4% of the U.S. population, research firm IDC says. In 2013 there will be 181.4 million U.S. smartphone users, 57.3% of the U.S. population, IDC projects. And in 2017 there will be 222.4 million smartphone users, 67.8% of the U.S. population."

“'For those of us that own a smartphone, it comes as no surprise that these devices have become the central social, communication and information tool for so many Americans,' IDC says in its report. 'Within the first 15 minutes of waking up, four out of five smartphone owners are checking their phones, and among these people, nearly 80% reach for their phone before doing anything else. These statistics alone drive home the utility of and reliance on smartphones'."

Coincidentally ... or perhaps not ... eWeek reports that Amazon has hired the ironically named Charlie Kindel, who worked for Microsoft managing its Windows Phone Developer Experience.

The story says that the hiring has reignited speculation that Amazon is yet again working on a smart phone.
KC's View:
One can only imagine what Amazon will come up with if it releases a smart phone, especially since its Kindle tablets have been so successful at allowing shoppers to acquire and consume content.

I do have one question about the IDC numbers, though. They say that "nearly 80% reach for their phone before doing anything else." Could this be because we're all using our smartphones as alarm clocks?

Just asking.