retail news in context, analysis with attitude

Internet Retailer reports that "Costco Wholesale Corp. is bringing the power of the mobile web to its monthly magazine The Costco Connection," embedding "transparent digital watermarks in editorial and advertising content starting with the April issue."

As the story explains, "A watermark functions much in the same way as a two dimensional QR code. A consumer uses a free scanner app, pointing the smartphone’s camera at the watermark, and the app automatically recognizes the mark and opens up the browser on the smartphone, sending the consumer to relevant mobile web-based content ... ... The magazine reader—there are 8.6 million, Costco says—is able to scan more than 50 unique digital watermarks included in articles and ads in April to view product information, videos and store information, and even make purchases on her mobile device."
KC's View:
This is why companies cab be exhaustive and transparent ... because technology makes it possible.

No excuses.